Thai hospitality rated top, but traffic rated bottom
08/02/07 SUJINTANA HEMTASILPA
Visitors were “very satisfied” with their convention experiences in Thailand, although Bangkok’s notorious traffic problems were an issue, according to a survey commissioned by the Convention Promotion Fund (CPE)
The CPE was established in 1998 to promote Mice (Meeting, Incentive, Convention and Exhibition) activities.
The fund and Thailand Convention and Exhibition Bureau commissioned the study based on visitors to the XXVI International Congress of the World Federation of Hemophilia held last October at the Bangkok International and Trade Exhibition Centre (Bitec).
The study found that visitors to the hemophilia convention rated the hospitality of Thai people very highly, at 9.12 out of 10 points, while traffic problems came bottom, at 4.09.
Overall, they rated Thailand’s image as a convention destination at 7.52 out of 10, said Asst Prof Pornthip Sampattawanit from Thammasat University, who led the team studying the conference’s impact on the country’s image.
Conference participants spent an average of 22,099 baht per person per day during the conference in Thailand.
This was 5.45 times more than average for tourists, according to Wanwiwat Ketwa, part of a research team from Chulalongkorn University that participated also in the study.